African Nation Brands League

The inaugural African Nation Brands League was launched on 25 May 2011 at the Johannesburg Stock Exchange by Brand Finance in partnership with the Brand Africa.

Based on a global methodology developed for the BrandFinance Global Nation Brands league now in its fourth year, the league is extracted from a global sample of 138 nation brands, including 36 African nations. Brand Finance™, the world’s leading independent brand valuation consultancy, looks at the financial worth of a nation brand as well as the strength of the nation’s brand.

The research investigates the value drivers of a nation, i.e. what a nation is worth, how it generates value and what the year-on-year change is in the value generated. It also provides an opinion on the value of the strongest and most-valuable brands in the world. The league table is critical to fully understanding the value drivers of a country and how these drivers affect that nation’s brand. It also helps with understanding the basis of both tangible and intangible value creation through impacting key stakeholders, which then generates foreign direct investment, exports and tourism.

“The BrandFinance Nation Brands League in association with Brand Africa, launched on Africa day, is an important milestone for African nations in their quest to build independent and distinct nation brands that recognises that Africa, while speaking in one voice is made up of 54 sovereign countries at various stages of development,” says Thebe Ikalafeng, founder and chairman of the Brand Africa Initiative.